PRIVACY POLICY

Last updated July 14, 2026

This privacy notice for Alexander Prior ("we", "us", or "our") describes how and why we might collect, store, use, and share ("process") your information when you use our services ("Services"), such as when you:

Visit our website at https://www.alexanderprior.com, or any website of ours that links to this privacy notice
Engage with us in other related ways, including any sales, marketing, or events

Questions or concerns? Reading this privacy notice will help you understand your privacy rights and choices. If you do not agree with our policies and practices, please do not use our Services. If you still have any questions or concerns, please contact us at info@alexanderprior.com.

SUMMARY OF KEY POINTS

This summary provides key points from our privacy notice. You can find more details about any of these topics by using the table of contents below.

What personal information do we process? When you visit, use, or navigate our Services, we may process personal information depending on how you interact with us and the Services, the choices you make, and the products and features you use.

Do we process any sensitive personal information? We do not process sensitive personal information.

Do we receive any information from third parties? We do not receive any information from third parties.

How do we process your information? We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law.

How do we keep your information safe? We have organisational and technical processes and procedures in place to protect your personal information. However, no electronic transmission over the internet or information storage technology can be guaranteed to be 100% secure.

What are your rights? Depending on where you are located geographically, the applicable privacy law may mean you have certain rights regarding your personal information.

How do you exercise your rights? The easiest way to exercise your rights is by contacting us directly. We will consider and act upon any request in accordance with applicable data protection laws.

What Information Do We Collect?
How Do We Process Your Information?
What Legal Bases Do We Rely On To Process Your Personal Information?
When And With Whom Do We Share Your Personal Information?
Do We Use Cookies And Other Tracking Technologies?
How Long Do We Keep Your Information?
How Do We Keep Your Information Safe?
Do We Collect Information From Minors?
What Are Your Privacy Rights?
Controls For Do-Not-Track Features
Do United States Residents Have Specific Privacy Rights?
Do We Make Updates To This Notice?
How Can You Contact Us About This Notice?
How Can You Review, Update, Or Delete The Data We Collect From You?

1. WHAT INFORMATION DO WE COLLECT?

Personal information you disclose to us

We collect personal information that you voluntarily provide to us when you express an interest in obtaining information about us or our products and Services, when you participate in activities on the Services, or otherwise when you contact us.

The personal information we collect may include the following:

Names
Phone numbers
Email addresses

Sensitive Information: We do not process sensitive information.

All personal information that you provide to us must be true, complete, and accurate, and you must notify us of any changes to such personal information.

Information automatically collected

Some information, such as your Internet Protocol (IP) address and browser and device characteristics, is collected automatically when you visit our Services. This information does not reveal your specific identity but may include device and usage information such as your IP address, browser and device characteristics, operating system, language preferences, and information about how and when you use our Services.

Like many businesses, we also collect information through cookies and similar technologies. The information we collect includes:

Log and Usage Data: Service-related, diagnostic, usage, and performance information our servers automatically collect when you access or use our Services.
Device Data: Information about your computer, phone, tablet, or other device you use to access the Services.
Location Data: Information about your device's location, which can be either precise or imprecise.

2. HOW DO WE PROCESS YOUR INFORMATION?

We process your personal information for a variety of reasons, depending on how you interact with our Services, including:

To deliver and facilitate delivery of services to the user
To respond to user inquiries and offer support to users
To fulfil and manage your orders
To send you marketing and promotional communications, in accordance with your marketing preferences
To identify usage trends
To determine the effectiveness of our marketing and promotional campaigns
To save or protect an individual's vital interest, such as to prevent harm

3. WHAT LEGAL BASES DO WE RELY ON TO PROCESS YOUR INFORMATION?

We only process your personal information when we believe it is necessary and we have a valid legal reason to do so under applicable law.

If you are located in the EU or UK

The General Data Protection Regulation (GDPR) and UK GDPR require us to explain the valid legal bases we rely on to process your personal information:

Consent: We may process your information if you have given us permission to use your personal information for a specific purpose. You can withdraw your consent at any time.
Performance of a Contract: We may process your personal information when we believe it is necessary to fulfil our contractual obligations to you.
Legitimate Interests: We may process your information when we believe it is reasonably necessary to achieve our legitimate business interests.
Legal Obligations: We may process your information where we believe it is necessary for compliance with our legal obligations.
Vital Interests: We may process your information where we believe it is necessary to protect your vital interests or the vital interests of a third party.

If you are located in Canada

We may process your information if you have given us specific permission to use your personal information for a specific purpose, or in situations where your permission can be inferred. You can withdraw your consent at any time.

In some exceptional cases, we may be legally permitted under applicable law to process your information without your consent, including for investigations and fraud detection and prevention, for business transactions provided certain conditions are met, or if disclosure is required to comply with a subpoena, warrant, or court order.

4. WHEN AND WITH WHOM DO WE SHARE YOUR PERSONAL INFORMATION?

We may share your data with third-party vendors, service providers, contractors, or agents who perform services for us or on our behalf. The categories of third parties we may share personal information with are as follows:

Data Analytics Services
Performance Monitoring Tools
Sales and Marketing Tools
Social Networks
Website Hosting Service Providers

We may also need to share your personal information in the following situations:

Business Transfers: We may share or transfer your information in connection with any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.
Business Partners: We may share your information with our business partners to offer you certain products, services, or promotions.

5. DO WE USE COOKIES AND OTHER TRACKING TECHNOLOGIES?

We may use cookies and similar tracking technologies to collect and store your information. Specific information about how we use such technologies and how you can refuse certain cookies is set out in our Cookie Notice.

6. HOW LONG DO WE KEEP YOUR INFORMATION?

We keep your information for as long as necessary to fulfil the purposes outlined in this privacy notice unless otherwise required by law. We will only keep your personal information for as long as it is necessary for the purposes set out in this privacy notice, unless a longer retention period is required or permitted by law.

When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymise such information.

7. HOW DO WE KEEP YOUR INFORMATION SAFE?

We have implemented appropriate and reasonable technical and organisational security measures designed to protect the security of any personal information we process. However, no electronic transmission over the Internet or information storage technology can be guaranteed to be 100% secure. You should only access the Services within a secure environment.

8. DO WE COLLECT INFORMATION FROM MINORS?

We do not knowingly collect data from or market to children under 18 years of age. By using the Services, you represent that you are at least 18 or that you are the parent or guardian of a minor and consent to such minor's use of the Services. If you become aware of any data we may have collected from children under age 18, please contact us at info@alexanderprior.com.

9. WHAT ARE YOUR PRIVACY RIGHTS?

In some regions, such as the European Economic Area (EEA), United Kingdom (UK), Switzerland, and Canada, you have rights that allow you greater access to and control over your personal information.

These rights may include the right to:

Request access and obtain a copy of your personal information
Request rectification or erasure
Restrict the processing of your personal information
Data portability where applicable
Object to the processing of your personal information

To exercise these rights, please contact us at info@alexanderprior.com.

Withdrawing your consent: You have the right to withdraw your consent at any time by contacting us using the details provided in this notice.

Opting out of marketing communications: You can unsubscribe from our marketing and promotional communications at any time by clicking the unsubscribe link in our emails or by contacting us directly.

10. CONTROLS FOR DO-NOT-TRACK FEATURES

Most web browsers and some mobile operating systems include a Do-Not-Track ("DNT") feature or setting you can activate to signal your privacy preference not to have data about your online browsing activities monitored and collected. At this stage no uniform technology standard for recognising and implementing DNT signals has been finalised. As such, we do not currently respond to DNT browser signals.

11. DO UNITED STATES RESIDENTS HAVE SPECIFIC PRIVACY RIGHTS?

If you are a resident of California, you are granted specific rights regarding access to your personal information under the California Consumer Privacy Act (CCPA).

The personal information we have collected in the past twelve months includes identifiers such as name, email address, and phone number, and internet or network activity information.

We have not sold or shared any personal information to third parties for a business or commercial purpose in the preceding twelve months.

To exercise your rights under the CCPA, please contact us at info@alexanderprior.com.

12. DO WE MAKE UPDATES TO THIS NOTICE?

Yes, we will update this notice as necessary to stay compliant with relevant laws. The updated version will be effective as soon as it is accessible. We encourage you to review this privacy notice frequently to be informed of how we are protecting your information.

13. HOW CAN YOU CONTACT US ABOUT THIS NOTICE?

If you have questions or comments about this notice, you may contact us:

Alexander Prior
Vancouver, British Columbia
Canada
Email: info@alexanderprior.com
Phone: +1 (604) 230-0366

14. HOW CAN YOU REVIEW, UPDATE, OR DELETE THE DATA WE COLLECT FROM YOU?

Based on the applicable laws of your country, you may have the right to request access to the personal information we collect from you, change that information, or delete it. To request to review, update, or delete your personal information, please contact us at info@alexanderprior.com.

Last updated July 14, 2026